Special Topics: Social Media

Final Project: Personal Brand Campaign

SMART GOALS ā€¢ Increase audience engagement with posts Iā€™d like to write posts the encourage at least one person to like it or comment on it for Twitter, Instagram, and Facebook. ā€¢ Post more content Iā€™d like to post at least three times a week to Facebook and Instagram, two times a week for LinkedIn,… Continue reading Final Project: Personal Brand Campaign

Special Topics: Social Media

Instagram Campaign: Welcome Spring

I was tasked with creating five Instagram posts that captured the theme of "Welcome Spring" and used the hashtag #WelcomeSpring. I choose to do some nature post around the community that visually showed springtime was approaching. I made sure to use strong photos with short captions and hashtags since that's the combination that usually performs… Continue reading Instagram Campaign: Welcome Spring

Special Topics: Social Media

Facebook Campaign: 5 De Mayo Event

I had to craft five Facebook posts to promote an on-campus event. I was tasked with doing promotion, live coverage, and follow up coverage of the chosen event. I chose KDP and BESO's 5 De Mayo event. Since it was a longer event, I decided to do one promotional post, one follow up post, and… Continue reading Facebook Campaign: 5 De Mayo Event

Special Topics: Social Media

Twitter Campaign: 2019 Hatton Sumner Scholarship

I had to create a Twitter campaign of five tweets promoting the upcoming deadline for the 2019 Hatton Sumner Scholarship using Hootsuite to schedule posts. The tweets needed to explain what the Hatton Sumner's program was and encourage students to apply. I made sure to include visuals with each tweet to get more engagement and… Continue reading Twitter Campaign: 2019 Hatton Sumner Scholarship