Made to Stick Essay

When lies and conspiracies are remembered better than facts and important messages, how’s an ad supposed to be remembered? The average person spends less than 3 seconds looking at an ad, so it becomes important to know how to make a message stick with the people. In Chip and Dan Heath’s New York Times Bestseller, … More Made to Stick Essay

Slabach cuts through budget worries

With rumors spreading, tuition rising, and the recent change to the block rate spawning a student protest last week, students and faculty are looking for answers about Texas Wesleyan’s financial future. After all, back in February, President Frederick Slabach announced at a town hall meeting that the university anticipates “having to cut $2.9 million from … More Slabach cuts through budget worries