Special Topics: Social Media

Twitter Campaign: 2019 Hatton Sumner Scholarship

I had to create a Twitter campaign of five tweets promoting the upcoming deadline for the 2019 Hatton Sumner Scholarship using Hootsuite to schedule posts. The tweets needed to explain what the Hatton Sumner’s program was and encourage students to apply.

I made sure to include visuals with each tweet to get more engagement and use a variety of mediums to attract a wider audience. I also made sure to use hashtags, a call to action, and include a direct link to the application in each tweet.

Screenshot by Hannah Onder

 

Screenshot by Hannah Onder

 

Screenshot by Hannah Onder

 

Screenshot by Hannah Onder

 

Screenshot by Hannah Onder

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