When lies and conspiracies are remembered better than facts and important messages, how’s an ad supposed to be remembered? The average person spends less than 3 seconds looking at an ad, so it becomes important to know how to make a message stick with the people. In Chip and Dan Heath’s New York Times Bestseller,… Continue reading Made to Stick Essay
Category: Advertising and Copywriting
Final Ad Campaign: Join the Ramily
I choose to complete my final ad campaign project on the Eunice and James L. West Library's TXWES Reads program. The purpose of the program is to create a community of readers on the Texas Wesleyan University campus by bringing faculty, staff, and students together in reading and discussing the same book, according to the… Continue reading Final Ad Campaign: Join the Ramily
Practice Ad Campaign: Live Golden. Think Robson.
I had to create a practice ad campaign on selling houses in a fake retirement home of my own creation. The campaign uses print, radio, video, and social media ads. Product: Robson Ranch Retirement Homes is pre-selling houses Target: active 55-65 year olds living in the Southern United Stated in the suburbs looking to retire… Continue reading Practice Ad Campaign: Live Golden. Think Robson.