Advertising and Copywriting

Made to Stick Essay

https://issuu.com/hannahonder/docs/hannah_onder_make_to_stick_essay_ed When lies and conspiracies are remembered better than facts and important messages, how’s an ad supposed to be remembered? The average person spends less than 3 seconds looking at an ad, so it becomes important to know how to make a message stick with the people. In Chip and Dan Heath’s New York Times… Continue reading Made to Stick Essay

Advertising and Copywriting

Join the Ramily-Ad campaign

Creative Brief https://issuu.com/hannahonder/docs/creative_brief The Product Product: EJW Library TXWES READS 2018 A: Primary features/benefits in order of importance Feature                      Benefits 1) Reading                 1) Relaxation, Higher Test Scores, Improved Memory 2) Discussion            … Continue reading Join the Ramily-Ad campaign

Advertising and Copywriting

Live Golden Think Robson-Ad Campaign

Product: Robson Ranch Retirement Homes is pre-selling houses Target: active 55-65 year olds living in the Southern United Stated in the suburbs looking to retire soon in the DFW area Theme/Core Message: Live Golden. Think Robson. Part I: one magazine ad, two newspaper ads https://issuu.com/hannahonder/docs/magazine_ad_v5 Magazine AD https://issuu.com/hannahonder/docs/newspaper_ad_new Newspaper AD 1 https://issuu.com/hannahonder/docs/newspaper_ad_new_5 Newspaper AD 2… Continue reading Live Golden Think Robson-Ad Campaign