Product: Robson Ranch Retirement Homes is pre-selling houses
Target: active 55-65 year olds living in the Southern United Stated in the suburbs looking to retire soon in the DFW area
Theme/Core Message: Live Golden. Think Robson.
Part I: one magazine ad, two newspaper ads
Part II: 60-second radio ad, 30-second radio ad
Part III: 30-second TV ad, 10-second TV ad
Part IV: two social media ads (Facebook)