Advertising and Copywriting

Made to Stick Essay

https://issuu.com/hannahonder/docs/hannah_onder_make_to_stick_essay_ed When lies and conspiracies are remembered better than facts and important messages, how’s an ad supposed to be remembered? The average person spends less than 3 seconds looking at an ad, so it becomes important to know how to make a message stick with the people. In Chip and Dan Heath’s New York Times… Continue reading Made to Stick Essay

Advertising and Copywriting

Join the Ramily-Ad campaign

Creative Brief https://issuu.com/hannahonder/docs/creative_brief The Product Product: EJW Library TXWES READS 2018 A: Primary features/benefits in order of importance Feature                      Benefits 1) Reading                 1) Relaxation, Higher Test Scores, Improved Memory 2) Discussion            … Continue reading Join the Ramily-Ad campaign

Advertising and Copywriting

Live Golden Think Robson-Ad Campaign

Product: Robson Ranch Retirement Homes is pre-selling houses Target: active 55-65 year olds living in the Southern United Stated in the suburbs looking to retire soon in the DFW area Theme/Core Message: Live Golden. Think Robson. Part I: one magazine ad, two newspaper ads https://issuu.com/hannahonder/docs/magazine_ad_v5 Magazine AD https://issuu.com/hannahonder/docs/newspaper_ad_new Newspaper AD 1 https://issuu.com/hannahonder/docs/newspaper_ad_new_5 Newspaper AD 2… Continue reading Live Golden Think Robson-Ad Campaign

Integrated Media Reporting, Online

Slabach cuts through budget worries

With rumors spreading, tuition rising, and the recent change to the block rate spawning a student protest last week, students and faculty are looking for answers about Texas Wesleyan’s financial future. After all, back in February, President Frederick Slabach announced at a town hall meeting that the university anticipates “having to cut $2.9 million from… Continue reading Slabach cuts through budget worries

Print

Semester Four Print/Writing Layout

I redesigned the front page layout from the previous three semesters after taking over as editor-in-chief. The Rambler Vol. 102 No. 1 https://issuu.com/therambler/docs/feb._14_vol._102_issue_1 I wrote Freshmen give fresh view on Stella, Top six service areas to know on campus, and Theatre Wesleyan puts on "Important Hats." I designed and photographed all the art paired with… Continue reading Semester Four Print/Writing Layout

Print

Semester Three Print/Writing Layout

The Rambler Vol. 101 No. 8 https://issuu.com/therambler/docs/sept._6_book I wrote Wesleyan prepares for football and "Finest piano in Fort Worth" returns home. I designed the graphic for Wesleyan prepares for football and did the layout for page six. The Rambler Vol. 101 No. 9 https://issuu.com/therambler/docs/sept._20_book I wrote Blithe Spirit appears at Wesleyan and did the layout… Continue reading Semester Three Print/Writing Layout