Advertising and Copywriting

Made to Stick Essay When lies and conspiracies are remembered better than facts and important messages, how’s an ad supposed to be remembered? The average person spends less than 3 seconds looking at an ad, so it becomes important to know how to make a message stick with the people. In Chip and Dan Heath’s New York Times… Continue reading Made to Stick Essay

Advertising and Copywriting

Join the Ramily-Ad campaign

Creative Brief The Product Product: EJW Library TXWES READS 2018 A: Primary features/benefits in order of importance Feature                      Benefits 1) Reading                 1) Relaxation, Higher Test Scores, Improved Memory 2) Discussion            … Continue reading Join the Ramily-Ad campaign

Advertising and Copywriting

Live Golden Think Robson-Ad Campaign

Product: Robson Ranch Retirement Homes is pre-selling houses Target: active 55-65 year olds living in the Southern United Stated in the suburbs looking to retire soon in the DFW area Theme/Core Message: Live Golden. Think Robson. Part I: one magazine ad, two newspaper ads Magazine AD Newspaper AD 1 Newspaper AD 2… Continue reading Live Golden Think Robson-Ad Campaign

Integrated Media Reporting, Online

Slabach cuts through budget worries

With rumors spreading, tuition rising, and the recent change to the block rate spawning a student protest last week, students and faculty are looking for answers about Texas Wesleyan’s financial future. After all, back in February, President Frederick Slabach announced at a town hall meeting that the university anticipates “having to cut $2.9 million from… Continue reading Slabach cuts through budget worries


Semester Four Print/Writing Layout

I redesigned the front page layout from the previous three semesters after taking over as editor-in-chief. The Rambler Vol. 102 No. 1 I wrote Freshmen give fresh view on Stella, Top six service areas to know on campus, and Theatre Wesleyan puts on "Important Hats." I designed and photographed all the art paired with… Continue reading Semester Four Print/Writing Layout


Semester Three Print/Writing Layout

The Rambler Vol. 101 No. 8 I wrote Wesleyan prepares for football and "Finest piano in Fort Worth" returns home. I designed the graphic for Wesleyan prepares for football and did the layout for page six. The Rambler Vol. 101 No. 9 I wrote Blithe Spirit appears at Wesleyan and did the layout… Continue reading Semester Three Print/Writing Layout