I try to write a Media Diary: Attempt I

imag0180I watched a Doritos commercial which used humor to over exaggerate how good Doritos are. The ad does this to market its product of Doritos to the viewers by making them think Doritos are so great they need them too. I watched it on class from a link to YouTube so I don’t think there was any kind of conglomerate or same station connection since you can pretty much find any kind of video on YouTube. The Pepsi Frito-Lay company ad is emphasizing that Doritos are the best chips by using humor to make their product memorable to their viewers. A competitor for Pepsi Frito-Lay’s Doritos would be P&G’s Pringles since their both popular chips.

I also watched a Converse commercial which used pride to encourage kids Converse shoes magically made them cool kids. The ad uses two people trash talking each other and the winner wearing the newest Converse shoes to make the viewers think they’ll be winners if they wear the product. I also watched it in class from a link to YouTube so I don’t think there was any kind of conglomerate or same station connection since you can pretty much find any kind of video on YouTube. Converse is emphasizing the need of people to buy the new Converse shoes by showing how winners wear their shoes to make the shoes more appealing to the audience. A competitor for Converse which is now owned by Nike would be Vans, Adidas, or Reebok since they all produce shoes. Nike buying out Converse is an example of vertical integration.

I saw an ad for 40% of the bookstore items at the online Texas Wesleyan bookstore. The bookstore was trying to get people to purchase items by offering a discount to draw in consumers. This ad was a case of the same station advertising its own products to consumers. The ad is emphasizing people should buy products from the bookstore since there’ll be a discounted price. A competitor might be Barnes ‘n Noble or Amazon since they both have online bookstores to compete at selling books. This would be an example of cross ownership since there is both an online and physical version of the Texas Wesleyan bookstore.

I saw an ad for the Crunchyroll show Re: Zero while watching Crunchyroll. The ad was promoting another show available on the site with a short trailer to draw in the audience. This ad was promoting Re: Zero but it’s also promoting the website as well. The ad is emphasizing that people should watch Crunchyroll because it has a cool new show with Re: Zero. This ad was an example of same station advertising since Crunchyroll was advertising itself through its new show on its site. A competitor of Crunchyroll might be Hulu or Netflix since they also stream shows online. Crunchyroll has a kind of horizontal integration since it also streams manga and sells products in an online store relating to its streaming content.

I also saw an ad for a Digimon Tri movie preview while watching Crunchyroll. The ad was promoting the new Digimon Tri movie with a limited release by showing a preview to draw in an audience. This Toei Animation ad was emphasizing that people should go out and see this new movie because it’s only going to be out limited time. This ad was an example of a conglomerate partnership between Toei Animation and Crunchyroll since Crunchyroll is promoting the English release of one of its shows it streams. A competitor might be Viz Media or Funimation since they also English release streamed shows. Toei Animation has a type of horizontal integration since it does works with movies, TV shows, and video games.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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