Advertising and Copywriting

Made to Stick Essay

https://issuu.com/hannahonder/docs/hannah_onder_make_to_stick_essay_ed When lies and conspiracies are remembered better than facts and important messages, how’s an ad supposed to be remembered? The average person spends less than 3 seconds looking at an ad, so it becomes important to know how to make a message stick with the people. In Chip and Dan Heath’s New York Times… Continue reading Made to Stick Essay